Carissa Caricato

 Thanks for visiting my digital portfolio. You can take a look at my skills and abilities through my writing pieces, design work and campaign experience. This portfolio consists of work from internships, college courses, my organizations and personal projects.

If you cannot open something or have any questions about my work, feel free to contact me!

Enjoy

Final Executive Summary- Group project for capstone public relations course. This summary shows our semester work thought process from research to objectives to strategies, tactics and implementation.

Focus Group Flyer- I made this flyer for the general engineering focus group that I conducted.

IMSE brochure- This brochure was created by me for the informational packets. Part of the strategy for our client was to create brochures that presented information in a clear and concise manner, using key messages for the target audiences.

IMSE presentation- I designed this presentation to be shown at the Spotlight Gala in front of family, friends and our client.

IMSE Informational Video- This video was produced by our Creative Director, but the whole group contributed ideas to the production and creative strategy. This shows our work throughout the semester. It is our informational video that was shown at the Spotlight Gala.

Moffitt Media Relations Internship (http://www.moffitt.org/)

Press Release: Moffitt Surgeon Serves His Country- This press release resulted in a front page story in the Tampa Record, as well as three other mentions in local magazines and newsletters.

Press Release: Moffitt and FORCE Conference- This press release shows my writing skills for a regional event, published in media outlets throughout Florida.

Press Release: Colon Cancer- This is another press release promoting a local event.

Newsletter Story: Rapid Response Team- This story appeared in an issue of Connections, Moffitt's employee and volunteer newsletter.

Legacy Magazine article: Little Kid with a Big Heart- I was delighted to have the opportunity to write for the Moffitt Foundation magazine, and especially for a story like this. I interviewed Madison and her family at their home, wrote the story and coordinated the photo shoot. The story is on page 10.

Other Writing Pieces

Interviewing a nonprofit practitioner- After interviewing the public relations coordinator at the Child Abuse Council in Tampa, Florida, I wrote a literature review and an interview summary for a class project.

Creating a survey- This shows my ability to create a survey questionnaire.

Research packet of materials- This research project shows my ability to create an entire research packet, including prenotification letters, paper-based surveys and telephone surveys.

USF students and Facebook presentation- This was a collaborative group research project that included a convenient sampling of USF students' attitudes and behaviors related to social networking sites such as Facebook. I was responsible for creating the survey instrument, passing out surveys and analyzing our research results.

PRSSA (http://www.prssausf.com/)

PRSA Takeover Luncheon program- For this special PRSA/PRSSA event, I designed this program to look like a flight itinerary since I booked the public relations coordinator of the Tampa International Airport as our guest speaker for the event.

PR Professional flyer- I designed this flyer to encourage Tampa PRSA members to get more involved with PRSSA by being a guest speaker, hosting an agency tour or attending our internship fair that I coordinated in December 2007.

Fitness Expo Sponsor presentation- This presentation was created by me and one other committee member to encourage local businesses to sponsor our Fitness Expo.

Fitness Boot Camp flyer- I created this flyer to encourage students to get fit with our featured celebrity personal trainer to draw more attention to the Fitness Expo event.

OnTheGo Fitness Expo Flyer- I created this flyer to be distributed all over campus, at Bull Markets and at organization meetings and classes.

OnTheGo Fitness Expo event presentation- I created this presentation to be shown at the event, showcasing our sponsors and tabling organizations.

PRSSA Fitness Expo newsletter- Contributing an article for our event newsletter, I also helped with the editing process. This was distributed to PRSSA members and associates, as well as many of the sponsors. The USF PRSSA chapter won the national PRSSA FUNdraising Bowl for this event, and the Fitness Expo was the largest fundraiser in our chapter's history.

NITE (Necessary Improvements to Transform our Environment)

Meeting Flyer 1

Meeting Flyer 2

Meeting Flyer 3

NITE press release- My design team and I designed a media kit for NITE as part of a class project for PR Design. This included this press release, an organization profile, a feature story, a poster-sized ad and a color brochure.

NITE brochure- This is the brochure that I co-created for the NITE design project.

NITE poster- While I did not design the finished ad you see here, I came up with the initial drawings, lettering and concept for the ad. Our team effort created a well-thought-out campaign that is still being used by the NITE organization.

NITE design project presentation- I designed this presentation to showcase our team's design work. This presentation was shown in class, as well as to the NITE organization.

Take Back the Night 2007 newsletter- I edited this newsletter and sent it to all the NITE members and associates after Take Back the Night 2007. I was also interviewed for one of the stories in the newsletter.

Creation of Web site: http://www.usfnite.com/

Public Relations Design Course

Dentist Ad 1

Dentist Ad 2

Italian menu

Travel magazine layout

Design for Multicultural Audiences newsletter- My task in this group project was to design the newsletter using the stories and pictures from the other group members.

Other Design Work

Tampa Bay Watch ad and logo design- This project was completed for my Introduction to Advertising class. I came up with this ad design and the logo. Our other tactics included a radio spot, a 15-second commercial and several other ad designs.

Dove Campaign for Real Beauty presentation- I designed this presentation for an individual class project about popular culture and identity.

Real Estate Marketing presentation- This was a basic presentation I created for Keller Williams Realty for a real estate team.

Image Campaign for St. Pete presentation- I designed this presentation for a group campaigns project for a Public Relations Issues and Case Study class. Our campaign was working to solve the homeless crisis in St. Pete, Florida.